Oita, Japan, VisitOita.com – Travelers looking for authentic Japanese experiences now have a new digital guide to turn to. The Oita Prefectural Tourism Association, known as “Tourism Oita,” has officially launched OITA Essentials (http://oita-essentials.com), a brand-new website designed to showcase the diverse appeal of Oita Prefecture.
The site goes beyond the usual tourist spots, curating not only well-known attractions but also the everyday scenery, traditions, and activities that make Oita unique. From breathtaking hot spring landscapes and historic shrines to local crafts and cuisine, “OITA Essentials” paints a vivid picture of life and culture in the prefecture.
“We have carefully selected and introduced not only tourist spots but also the everyday scenery and people’s activities that embody the essence of Oita. We hope this inspires visitors to discover their own unique way of enjoying Oita and grow fond of the region,” said representatives from Tourism Oita.
What Visitors Can Expect
The website serves as a comprehensive resource, offering:
- Tourist attractions such as the iconic Beppu hot springs and scenic Kunisaki Peninsula.
- Scenic landscapes that highlight Oita’s natural beauty, from lush mountains to seaside views.
- Local products including specialty foods and artisanal crafts.
- History and culture that spotlight the prefecture’s deep-rooted traditions and vibrant communities.
By weaving these elements together, “OITA Essentials” encourages travelers to not only visit popular sites but also appreciate the smaller, everyday details that bring the prefecture’s character to life.

A Fresh Invitation to Explore Oita
The launch comes at a time when travelers are seeking more meaningful and authentic journeys. With its focus on both the extraordinary and the everyday, “OITA Essentials” offers a new way to connect with Oita’s heart and soul.
Whether you’re planning a trip to Japan or simply curious about its hidden gems, Oita Prefecture invites you to explore its essence online — and hopefully, in person soon.





